Reframe your challenge statement in all the ways you can think of. Change words and drop common labels to move your thinking beyond ingrained associations and promote more open exploration. This may even bring you closer to a solution.

Example: ‘How to stop losing my keys’ might become, ‘how to easily find my keys’, ‘how to stop people borrowing my keys’, ‘how to ensure my keys are always on me’, ‘how to get the keys to find me’, ‘how to do away with the need for keys’ and so on.

Join me!

Simon Jack

Creative Re-Director at Creative Encounters
Jack of all trades... master of a few too!

Creative communicator and consultant who likes to do things differently and empower others to come up with winning ideas and create a major stir.
Join me!

Latest posts by Simon Jack (see all)

Tagged with:
Set your Twitter account name in your settings to use the TwitterBar Section.