It can be possible to get trapped within the thought boundaries of your particular industry and job role. Restricting yourself to only immediately relevant knowledge can limit the potential to find novel ideas.

Look to other industries and see if there are analogous solutions that can be applied to your challenge. Quite often, concepts and functions can be extracted and reengineered into an appropriate solution.

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Simon Jack

Creative Re-Director at Creative Encounters
Jack of all trades... master of a few too!

Creative communicator and consultant who likes to do things differently and empower others to come up with winning ideas and create a major stir.
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