Have you ever got so stuck in working away on a solution that you want to make it work whatever it takes? We can quite easily build up an emotional attachment to our ideas and this can be unhealthy. You just need to look at some of the people on Dragon’s Den who think their idea will make them millions no matter how much the Dragons disagree.

The trouble is, once we focus intensely on one thing, we become blind to anything else. There may be much better ways available if you were to step back and take a fresh look.

Emile Chartier, the French philosopher said it best…

“nothing is more dangerous than an idea when it’s the only one you have”

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Simon Jack

Creative Re-Director at Creative Encounters
Jack of all trades... master of a few too!

Creative communicator and consultant who likes to do things differently and empower others to come up with winning ideas and create a major stir.
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