Come up with silly ideas. They are a great starting point for new solutions. All you need to do is extract the concepts and themes and bring them back to a greater degree of reality.
Example: How to make your journey to work more enjoyable.
My silly idea is to commute by rollercoaster. Personally I’d love [...]
A large part of being creative is the ability to look at things in different contexts. A fun way to practice this is to find an everyday object and ask yourself what else could it be.
Pick out the functions, features and associations and use these to transplant the meaning. Be imaginative as possible.
It can be possible to get trapped within the thought boundaries of your particular industry and job role. Restricting yourself to only immediately relevant knowledge can limit the potential to find novel ideas.
Look to other industries and see if there are analogous solutions that can be applied to your challenge. Quite often, concepts and [...]