Today we’re changing the scales to make a regular situation seem funny and harnessing new insights for creative ideas on the Funny Business challenge of ‘making training more memorable’.
A classic example of changing the scales comes from the sitcom Red Dwarf in the episode ‘Backwards’. Rimmer is administering a Starbug driving test for Kryten [...]
This is how overstatement works:
Take a situation, ideally one that’s loaded with a bit of tension. Find the logical response. What would you normally expect to happen? Do the opposite. Make the response unexpected and irrational. Exaggerate to make [...]
Ordinarily the ministry of silly walks would be a totally absurd government department (not wanting to open up a can of worms by using government and absurd in the same sentence!). But in this sequence, [...]
Exaggeration takes the familiar then dashes our expectations by serving up a larger-than-life perspective. A classic and very visual example is the caricature. A [...]