Turning something on its head to see the reverse viewpoint is the 1st humour technique in the Funny Business series. With reversal, humour comes from a surprise twist, diverting our thoughts away from the expected logic.
Here’s a silly little joke that demonstrates this example: What’s the stupidest animal in the jungle? The polar [...]
Looking at the opposite is a great way for reversing your perspective and provoking new solutions. There are many examples where a reverse viewpoint has led to a new solution:
Internet shopping comes to you instead of you going to the shop. Bashing the bottom of a ketchup bottle will only send the sauce to [...]
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